Pietro Ferrero (11 September 1963 – 18 April 2011)[1][2] was a joint CEO of Italian confectionery company Ferrero SpA from 1997 until his death in April 2011.[3]
Ferrero was born in Turin, the elder son of Michele Ferrero,[4] who raised the firm to its position as a global leader.[5] In 1985, he began working for Ferrero, and in 1992 had risen to be in charge of European operations.[3] He became one of the company's two CEOs in 1997, along with his brother Giovanni.[3]
On 18 April 2011 it was reported that Pietro Ferrero had died in South Africa near Twelve Apostles Hotel in Camps Bay, suburb of Cape Town[6] after fainting and falling off his bike.[7] He is survived by his wife Luise Stumia, their children Michael, Marie Eder and John, and his younger brother Giovanni.[8]